"One Belt, One Road" allows domestic products to go international, and imported goods into millions of homes! Ceylon's black tea, Ecuador's white shrimp, Russia's vodka, at the same time, we have already reached out to the distant Siberia in the big country of eating goods... In the end, what kind of domestic goods "for the country to glory"? Who is the most popular imported product? Come, let's take a look at the "2017 "Belt and Road" cross-border e-commerce consumption trend report released by Jingdong Data Research Institute.
According to the data, through the Jingdong cross-border e-commerce platform, China's goods are sold to 54 countries along the “Belt and Road†countries such as Russia, Ukraine, Poland, Thailand, and Saudi Arabia. At the same time, more than 50 countries along the “Belt and Road†countries have passed the goods. The e-commerce platform has entered China.
Among the export commodities, mobile phones, computers and network products, electronic accessories, and household items are the most popular Chinese products in overseas markets. In the past two years, smart products, auto parts, sports outdoor, and beauty health have become the most eye-catching categories of overseas sales.
Among the imported goods, food, alcohol, home textiles, fruits, watches and clocks, and seafood are the highest-selling categories of the “Belt and Road†countries. Imported agricultural products such as intellectual cherries, Mexican avocados, Argentine red shrimps, and Ecuadorian white shrimps have almost monopolized imported explosives.
Philippine 7D dried mango, Indonesian dried fruits and vegetables, Li cheese, Vietnam imported LIPO rusks and other foods are also sold throughout the country, becoming the most popular casual snacks for urban consumers.
Export commodity data analysis
1. Through the e-commerce platform, Chinese goods are sold to 54 countries along the “Belt and Road†countries such as Russia, Ukraine, Poland, Thailand, Egypt and Saudi Arabia.
Mobile phones, computer and network products, electronic accessories, and household items are the most popular Chinese products in overseas markets. Sales of all categories: 33% of mobile phones, 12% of computer and network supplies, 12% of electronic accessories, 11% of household items
2. From January to April 2017, among the 13 countries with the fastest growth in consumption last year, 7 countries along the “Belt and Road†countries experienced an average growth rate of more than 10 times.
With the understanding of overseas consumers on Chinese goods and China's e-commerce platform, the categories of online shopping for Chinese goods are becoming more and more abundant. In 2017, overseas sales accounted for the fastest-growing category: automotive products, which grew more than 2 times year-on-year; food, which grew nearly 1.5 times year-on-year; sports outdoors, which grew more than 50% year-on-year;
3. Compared with other regions, Russian, Ukrainian, Belarusian, Polish, and Australian consumers have purchased more Chinese tea;
Consumers in Russia, Poland, Ukraine, Turkey and Australia have purchased more Chinese kitchen and restaurant supplies;
Russian, Ukrainian, Polish, Belarusian, Turkish consumers have purchased more Chinese mobile phones and electronic accessories;
Consumers in Russia, Poland, Ukraine, Turkey, Australia, Spain, and Kazakhstan have purchased more smart goods, including smart bracelets, smart glasses, and smart health products.
Consumers in Russia, Ukraine, Poland, Australia, Kazakhstan, Moldova and Turkey have purchased more dresses and other clothing.
In addition, Chinese books began to be sold to overseas countries such as the United States, Australia, Ireland, New Zealand, the United Kingdom, France, Canada, Singapore, Switzerland and other countries through e-commerce platforms.
Import commodity data analysis
1. More than 50 countries along the “Belt and Road†countries entered China through e-commerce.
In 2016, in the ranking of sales growth of imported goods, the “Belt and Road†countries ranked first in the high growth rate.
The first echelon: Lithuania, Montenegro, Bangladesh, Oman, Takinstan, the sales of imported goods from these countries along the “Belt and Road†increased by more than 6 times year-on-year.
The second echelon: Romania, Croatia, Yemen, Palestine, Hungary, the sales of imported goods from these countries along the “Belt and Road†increased nearly five times year-on-year.
2. Imported food, alcohol, home textiles, fruits, watches and clocks, and seafood are the most popular categories of imports from the “Belt and Road†countries.
Malaysia, Mongolia, Thailand, Vietnam, India, the Philippines, Singapore, Poland, Indonesia, Russia, and Turkey are the countries with the highest sales volume of imported goods along the “Belt and Road†countries.
Germany, France, Italy, New Zealand, Switzerland, Spain, Denmark, Greece, and Chile are the countries with the highest sales volume of imported goods in the “Belt and Roadâ€.
3. Among the special products of the countries that have changed from the new products to the masses, the food circulation is the most extensive.
Food is the most widely circulated import commodity: Malaysia, Thailand, Vietnam, Indonesia, the Philippines, Lithuania, Poland, Turkey, Russia and other countries along the “Belt and Road†countries are at the forefront of imported food sales.
High-quality imported products: Egyptian cotton products, Sri Lankan Ceylon black tea, Nepalese bodhi bracelets, Czech crystal wines, Burmese jade jade, Bulgarian rose essential oil products and other products are slowly getting domestic buyers. Recognized, from the trend of new products to the mass goods.
4. Agricultural products almost monopolize imported explosives
As a fruit star in 2016, the intellectual cherries and Mexican avocados entered the country of China in 2016.
In addition, imported seafood such as Argentine red shrimp and Ecuadorian white shrimp have also taken to the table of the people, especially during various festivals, sales have risen sharply.
Philippine 7D dried mango, Indonesian dried fruits and vegetables, Li cheese, Vietnam imported LIPO rusks and other foods are also sold throughout the country, becoming a favorite casual snack for urban consumers.
5, explosive product sales area expansion
From new products to explosive products, imported goods not only multiply in quantity, but also expand geographically year by year and are accepted by consumers in a wider geographical area.
In the case of Ecuadorian white shrimp, in 2014, sales were concentrated in Shanghai, Guangdong, and Zhejiang. Sales in other regions were very limited, basically one-tenth of the above.
In 2015, Ecuador's white shrimp sales in China were three times that of the same period last year. The provinces with high sales volume expanded to Shanghai, Guangdong, Zhejiang, Chongqing, Shaanxi, Heilongjiang, Liaoning, Gansu and Fujian.
In 2016, Ecuador's white shrimp sales in China were five times that of the same period last year, making it one of the most popular imported foods for Chinese consumers, and sold to 31 provinces and cities in China. The provinces with high sales volume expanded to Shanghai, Guangdong, Zhejiang, Chongqing, Shaanxi, Heilongjiang, Liaoning, Gansu, Fujian, Guangxi, Jilin, Inner Mongolia, and Yunnan.
Compared with other provinces, only five remote provinces in Hainan, Ningxia, Qinghai, Tibet and Xinjiang have lower sales, but they have maintained a growth rate of more than three times.
Imported explosives are sold to provinces: Imported explosives are sold to 31 provinces and regions in mainland China. Among them, Beishangguang, Jiangsu, Zhejiang, Shandong, Tianjin, Sichuan, Liaoning, Fujian, and Hebei have the largest number of goods purchased.
It is not difficult to see that among the popular imported goods, food is at the forefront, especially for agricultural products of various countries. This is because the agricultural and food industries have their own positioning and innate mental resource advantages, such as French wine, Inner Mongolia dairy, beef and mutton, and even Israel directly as a land of milk and honey. National business card.
As a world power in the era of agricultural economy, China has a wealth of national intellectual resources in the fields of food and beverage (including tea), Chinese catering, liquor, Chinese medicine, health, yellow wine, silk, and porcelain.
With the peaceful rise and development of China, Chinese culture and specialties will also be favored by more and more foreign friends. This is the fertile ground for creating the world-class, national business card brand.
Source: Jingdong Research Institute Shenlong Island
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