There are so many ethnic groups in our country, so the variety of products with local characteristics is also very diverse. How to properly package the local specialty products is determined by the customs, culture, values ​​and geography of each place. Local specialty products have geographical differences in the choice of packaging materials. The packaging of local specialty products is to attract consumers' consumption, so we must be cautious in the choice of packaging materials.
The following principles can be followed in the selection of packaging materials for local specialty products:
1. Unique principle
Designs containing cultural connotations and packaging materials with regional characteristics have played a certain role in promoting consumers' desire to purchase.
2. Simple and portable principle
The presence of local specialty products as a souvenir has led consumers to place higher demands on their packaging design and packaging materials. Easy portability is a problem that must be considered when selecting packaging materials.
3. Local selection principle
When selecting the packaging materials for local specialty products, you can use traditional packaging materials or local unique materials to express the product characteristics through careful modification.
4. Simple and moderate principle
Excessive product packaging can result in wasted resources and unnecessary environmental pollution. The choice of packaging materials should follow the new thinking of green development and environmental protection.
In this era, the competition of local specialty products is in fact the competition between packaging design and packaging materials. Behind the competition between packaging design and packaging materials is how to highlight the local characteristics of the contest. In order to find breakthroughs in packaging materials and packaging design, local specialty products must make efforts in the application of new materials and the design that reflects local characteristics.
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