The era of mobile payment has arrived, and major corporate giants such as Alipay, WeChat Payment, and Jingdong Payment have launched offensives to compete for mobile payment. But looking at it, big shopping malls, large shopping malls, small convenience stores, community canteens, a small black box is still on the checkout counter, and there are many consumers using pos machine to spend. The so-called Yangtze River waves push forward waves, the former waves die on the beach, but the POS machines on the beach are still full of vitality. Why is the mobile payment era, and the merchants on the streets still use POS machines?
The POS machine is a multi-functional terminal. It can be installed in the special merchants of the credit card and the receiving network to connect with the computer to realize the automatic transfer of electronic funds. It has the functions of supporting consumption, pre-authorization, balance inquiry and transfer. Safe, fast and reliable to use. The basic business intelligence in large-scale transactions is difficult to obtain, and the introduction of POS system is mainly to solve the blind spot of information management in retail industry.
POS machine industry status and development space
In recent years, the proportion of total retail sales of consumer goods has been rising, from 36.4% in 2008 to 67.5% in 2010 and 70% in 2013. However, the domestic POS machine merchant coverage is less than 20%, while the developed countries in Europe and America are over 90%. According to this indicator, the domestic POS machine market still has several times of room for growth. As near-field mobile payments become one of the mainstream methods of micropayments, operators will also actively participate in mobile payment POS acquiring services. In addition, with the continuous advancement of social informationization, financial informationization, and electronic payment, the POS machine has become an indispensable tool for daily business and market competition. In the future, it is foreseeable that integrated circuit and computer hardware technology will continue to develop, various types of payment service demand will emerge in an endless stream, and the industry sectors in which payment terminals enter will continue to expand. These development trends will guide payment POS terminals toward "processing more intelligent, The way of more diverse forms and more virtualized management is developing.
It is also the development of more than 20 years, the POS system of the merchant has formed a system. Even if the mobile payment is overwhelmed, the merchant can not easily give up the POS system that he has been operating for many years and adopt the new payment method, so often see The scene is that there are signs of mobile payment such as WeChat payment or Alipay on the merchant's checkout counter, and there are also many POS machines. Moreover, although POS machines are criticized a lot, they are safer than mobile payments. Because POS machines cooperate with banks, banks have mature digital authentication systems and other security systems for authentication.
In addition, the POS machine did not stop innovation. In 2014, the sales volume of POS machines soared, and the effective use of domestic networked POS terminals (traditional POS, mobile phones, and mobile POS machines) reached 7.12 million units. At the end of 2014, China's financial mobile payment technology standards were finalized, and mobile payment ushered in a big outbreak. Mobile POS machines and mobile mobile POS machines still have a large market space. If the two major industries of express delivery and e-commerce are the fastest-growing industries for mobile POS machines, the O2O market will promote the rapid development of mobile POS machines.
Second and third tier cities boost POS industry development
Today's first-tier cities are full of supermarkets and catering companies, and large POS companies have already occupied this area, such as fish. In order to expand more survival paths, retail companies have now set their sights on second- and third-tier cities. In the second- and third-tier cities where smoke is pervasive, it is an indisputable fact that as long as the scale effect is formed, a large amount of profits can be earned. Even some enterprises that do chain supermarkets in the urban-rural integration department can earn the same amount of money. Undoubtedly, for the POS machine manufacturer, it is a super blue sea.
From the perspective of China's POS industry, with the improvement of people's living standards, the purchasing power of second- and third-tier cities has increased, and the commercial networks of first-tier cities have become saturated. The relevant policies in China's current urbanization process are also biased to some extent. In small and medium-sized cities and inland cities, this provides a good investment environment for retailers and brand owners. It is not surprising that major retail companies and brands have poured into second- and third-tier cities. With the emergence of new regions, the competitive landscape of major retail companies has become more complicated. This has led to customers being more sensitive to purchase prices and unable to define their own demand goals.
The reasons for the increased internal competition in the POS industry may be as follows:
First, the industry is growing slowly, and the competition for market share is fierce. Second, the number of competitors is large, and the amount of competitiveness is quite equal. Third, the products or services provided by competitors are roughly the same, or there is no obvious difference. Fourth, some enterprises In order to benefit from economies of scale and expand production scale, the market balance was broken, and there was a large surplus of products. Enterprises began to resort to price-price competition.
Nowadays, the competition is getting more and more fierce. The products with more homogenization are getting thinner and thinner in the competition. Only by constantly innovating and doing some competitive products can we improve the quality of the products and enhance the competitiveness of the company.
Today's social family has begun to present one or more cards, and the future development trend will gradually appear. This is not accidental but inevitable. With the improvement of living standards, people's cultural heritage has also increased. Instead, they promote people's consumption, enhance the quality of life, and make life more colorful. Nowadays, the market competition of POS machines is still fierce, but it is still very promising for the current and future markets.
Stainless Steel Mug With Bamboo Shell
WUYI YINGYUAN IMP&EXP CO; LTD. , https://www.yingyuandrinkware.com