The domestic textile market competition is also heating up. At present, there are also home textile brands that are moving their home textiles towards the home. This is partly due to the experience of foreign home textile marketing. Then we will learn from and compare the differences between foreign home textile marketing and domestic textiles.
In terms of marketing, the layout of foreign and domestic home textile stores and boutiques is very different. Foreign home textile stores display and sell an atmosphere and style. The store will combine the different preferences and personalities of each consumer to help them purchase a complete set of products including furniture, such as curtains, bedding, towels and so on. Home textile stores will guide consumers to shop according to different room styles, and individual kit purchases are only made in the store. In the domestic view, most domestic textile brands implement brand-name store sales, and the atmosphere is self-contained, generally in the middle and high-end products. Occasionally, a certain brand area will be set up in stores and supermarkets, but they are only medium and low-grade home textile products.
The domestic textile brand pays attention to the details, such as the love of home textiles, and its fashionable fashion brand concept has been deeply rooted in people's hearts. In addition to the fashionable sense of products, the brand has more fashionable styles, such as store decoration, display, window display, etc., although patterns and flowers The models are constantly innovating and changing, but the overall style allows one to distinguish between the other brands. Because there is an innovative design team to lead the favorite fashion path. It can be said that "it has been imitated and never surpassed." This is an advantage that other domestic brands cannot replicate.
In contrast, foreign home textile brands pay more attention to matching. For example, ZaraHome, which is a brand of fast fashion clothing brand ZARA, their designers may include bedside tables, bed decoration, even matching cups and cutlery when designing a set of bedding products. It gives people a sense of unity and beauty, and the whole home atmosphere is very harmonious. But this is very difficult to operate in China. The gradual extension from bedding to household goods requires a lot of financial support. Therefore, at present, there are only a few brands in the domestic “integrated home collocation†design method in the direct exploration mode. Perhaps the overall home is the trend of the future, but it still takes a long way to go.
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