3, sales packaging scientifically designed program
The rigorous procedures and procedures of packaging design reflect the scientific and systematic rational color of modern design. It is one of the key factors in mastering the correct design method and obtaining effective design results. As a sales package, the basic procedures for scientific design are as follows:
3.1 Make a request
The purpose of production is to meet certain needs of society. Regardless of whether the company designs its own design or commissions a design unit, it should give the reason for the design and provide relevant information. The reasons for designing packaging generally include: developing new products, opening up new markets, improving packaging with new sales strategies, adopting new technologies, new equipment, new structures, new materials, or changes in regulations and policies that require the design of new packaging; competitors’ packaging is better than their own To be better, one needs to change the company's image; competitors need to improve packaging when developing new products of the same type; and serial packaging needs to be redesigned. The basic information that should be provided includes the overall concept of product development (such as starting engines, market opportunities, etc.), basic description of target consumers (such as age, gender, occupation, hobby, etc.), product description (such as characteristics, cost of use, price Wait).
3.2 Investigation and Analysis
To investigate the society and the market, various means are used in the investigation, such as observation, visits to gates, and collection of relevant text, pictures, and physical information. Then, the collected data are collected together for synthesis and analysis, and the development trends of the products and the sales strategies, sales forms, sales channels of the manufacturers are analyzed, the target consumer status is analyzed, and the competitors' packaging and strategies are investigated.
3.3 packaging requirements, and setting Conditions
According to the product development strategy and market conditions, the product conditions, environmental conditions, market conditions, production process conditions, target consumer conditions, economic costs are analyzed and set, and the packaging requirements and conditions and related factors are specified to form a definite Objectives, standards, scope, and requirements determine the packaging entry point and design strategy.
3.4 Ideas and Ideas
Specific from the convenience of use (structure, use, overall display), protection, safety, rationality (including manufacturing process, cost), visual communication (such as appearance, color, graphics, text, trademarks, product characteristics, visual impact, As for the associative meaning, etc., and environmental protection, etc., the idea and idea of ​​various schemes for packaging are expressed and expressed in the form of sketches.
3.5 determine the design plan
From the sketches, a number of good design plans were drawn to draw the prediction plans, and they were jointly studied with the consigner (manufacturer or the company's marketing department, etc.), and one or two schemes were selected for detailed refinement.
3.6 Determine the type of packaging and its combination
According to the requirements of the goods, determine the packaging type and its internal and external packaging combinations and design parameters.
3.7 Selected Packaging Materials and Packaging Aids
The standard materials and green materials should be preferred, and the cost should be appropriate to meet the protection, safety, and use requirements of the products, with good printing and production performance.
3.8 Selecting Packaging Technologies and Methods
Determine the main technical parameters according to the requirements of the product, and select the appropriate packaging technology and packaging method.
3.9 Design of packaging structure
Starting from the scientific principle, according to the performance characteristics of packaging materials and the molding method of packaging containers, and the requirements of the structure of each part of the packaging container, the packaging structure is specifically designed, and it must be considered together with the packaging modeling and decoration design.
3.10 Making a Sample Package
According to the selected design plan, one or several fine sample packagings (container model, box-like) of the same size as the actual product are produced, the samples are scientifically tested according to relevant requirements or standards, and the samples are packaged with the original and competitor's Comparison of packaging, research from the aspects of scientificity, sales and aesthetics, and selection of the best solution.
3.1l determine the process. Production design draft
Determine the packaging production process, printing process and printing process technology program, according to national drafting standards and decorating printing requirements to produce a detailed design draft.
3.12 production production
In strict accordance with the design requirements for production and production, it should be suitable for industrialization and standardized production.
3.13 Evaluation and Evaluation
When the designed product is produced, the product shall be tested and appraised, and market research shall be conducted to assess whether it meets the pre-requirements and finally revise the design. In the end, it is also necessary to decide whether to apply for design patents to prevent malicious counterfeiting by unscrupulous merchants.
It is easier for the packaging design to operate in accordance with standard procedures to ensure that the design develops in the right direction, reduces blindness and individual arbitrariness, enhances the scientificity, orderliness, and controllability of the design and reduces errors in the design work. It is not a rigid frame. The design process is not a straight line, but a cyclical rise. It varies according to the size of the design project, the design direction and the target, and should be adjusted according to the actual situation.
Xie Qi Hunan Packaging-2006 issue 2
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