Packaging design to be rich in ethnic style

A nation and a nation have their own unique ethnic style. Her material culture has never been inextricably linked with spiritual culture and has always been tangible and intangible.

When people buy goods in an assortment of markets, the first thing that creates a visual impression is not the inherent quality of the goods, but their appearance, especially the packaging of the homes, so the beauty of the packaging is what attracts consumers' attention and affection. The essential. Lu Xun's day: “If there is a local color, it is easy to become the world and it will be noticed by other countries.” As long as there is a local color, merchandise packaging is unique, and it has an impact on the counter. However, packaging design is different from other arts. Packaging design must conform to the principles of practicality and economical appearance. The practicality and economy of products is an important requirement for people. Aesthetics are performed on the premise of practicality and economy, and cannot be treated like other arts. You can play as you like. It is limited by the conditions of production technology, process and other conditions. Packaging design is a subordinate product. Different goods have different requirements. The composition of the design, color distribution, patterns, and text changes are always conceived around the product. How the packaging design embodies the national form and local color in the art, and there are different views and practices from theory to practice. This is because there are too many categories of products and they are often exposed to metabolism. At the same time, they involve issues outside the arts. However, regardless of which national culture is enough to appear in its own unique features, the so-called national characteristic is to conform to the habits that the masses like to see. Only if it meets the requirements of the masses can it be marketable. The packaging design of "God Drum Wine" is based on this idea.

"Jin Gu Liquor" is produced in Jishou Brewery General Factory in Xiangxi and Miao Autonomous Prefecture in Xiangxi, Hunan Province. The Shi family and the Miao ethnic minority are the most ethnic minorities in Hunan. On April 8th each year, the girls dressed in festive costumes and rushed in to sing the silver ornaments to show off the colorful flowers that they personally embroidered. The majestic boys came in groups and brought them all together. The traditional god drum (also known as the monkey drum) was played to commemorate the sound of ancient heroes “Ya Ye” and “God Drum” who have dedicated heroic devotion to evil and exorcism. Go evil. This god drum was known to the public and spread for thousands of years. This divine drum also impressed the people of Hedong who lived in Hunan for more than 30 years. Isn't it a good mascot to exorcise evil spirits in my hometown filled with mellow wines from the shape of a god drum? The bottle types of the god drums are rich in local colors, and their outer packaging must be consistent with the style. God drum wine packaging design inspired by the Xiangxi cage, Xiangxi cage and the northern wooden box is very different, caged boxy, much more stuff, two side by side together. You can sleep at night to be a bed, during the day as a stool, you can pick up when you move, eight corners set with copper angle protection?? This type of cage with all households made of antique drum bottle packaging, and then Coupled with drum dance, coupled with Xiangxi people's favorite red, gold, black color, it really was welcomed by people.

The main factor in measuring the quality of a package is to see how it is sold. The packaging of Shengu Drum is not only praised by its peers, but also welcomed by users. The products are sold well and have achieved good economic benefits.

Through the design of "God's Drums" packaging, we deeply understand where a design worker lives, and in which area the customs and the surrounding environment have a great influence on him. But regardless of the objective conditions, the work of the designer is always subjective. Design must have personality, can not mechanically reflect all the characteristics and details of the mimicry of life, but should draw some characteristics to a visualization, to achieve a seemingly non-similar, so that there will be no moving force that is not replaced by nature.

Reprinted from "Electronic Publishing" Xue Fulian